Archers approached us to reposition their iconic peach schnapps for a Gen Z audience. Our strategy was to embrace the “perfectly imperfect” through the campaign idea: Make It Peachy. The work was delivered as a new brand identity alongside a lifestyle shoot and a campaign toolkit for use across social, retail and bar activations.
MAKE IT PEACHY CAMPAIGN
Client
Archers
My Role
Campaign Development
Visual Identity
Graphic Design
Illustration
Photoshoot
The campaign was brought to life through a peach-led visual world, featuring a lockup that embodies the “perfectly imperfect” brand idea, and a frame device that captures and celebrates the Make It Peachy moment.
Make It Peachy took over socials through UGC content, influencer partnerships and PR giveaways.
