Client
Archers
Campaign Development
Visual Identity
Graphic Design
Illustration
Photoshoot
My Role
MAKE IT PEACHY CAMPAIGN
Archers approached us to reposition their iconic peach schnapps for a Gen Z audience. Our strategy was to embrace the “perfectly imperfect” through the campaign idea: Make It Peachy. The work was delivered as a new brand identity alongside a lifestyle shoot and a campaign toolkit for use across social, retail and bar activations.
The campaign was brought to life through a peach-led visual world, featuring a lockup that embodies the “perfectly imperfect” brand idea, and a frame device that captures and celebrates the Make It Peachy moment.
Make It Peachy took over socials through UGC content, influencer partnerships and PR giveaways.
